Privacy Policy

The short version

PassRates.uk is a free, independent reference for UK driving test pass rate data. The site has no sign-up, no user accounts, no newsletter, no comment system, and no form that asks you for personal information. We do not directly collect personal data from visitors.

The site does load a small number of third-party services for analytics and advertising. A consent dialogue, provided by Mediavine, asks on your first visit which purposes you allow, and covers both the advertising partners and our analytics. Before you choose, and if you decline, Google Analytics 4 falls back to cookieless pings (no _ga cookie, no client ID) and Microsoft Clarity is not loaded at all. If you accept, each provider collects on its own terms (linked below). You can change your choice at any time from the "Cookie settings" link in the footer, which re-opens that dialogue. If the dialogue cannot load, for example because a content blocker stops it, a simpler first-party banner covering our analytics appears instead.

The site is monetised with display advertising through Mediavine's Journey programme, which went live on 11 August 2026. Ads appear inside and alongside article content and, on smaller screens, in a bar fixed to the bottom of the window.

How the ads are chosen matters for your privacy, so here it is plainly. Mediavine runs a real-time auction in your browser each time a page loads, offering the ad space to a number of advertising partners at once. What those partners receive depends entirely on your consent choice. If you accept, they may receive an advertising identifier, your approximate location, and the page you are on, and may set cookies to limit how often you see the same advert and to measure whether an advert worked. If you decline, the auction still runs but the ads are chosen from the page content alone, for example the test centre or guide topic you are reading, and no advertising cookies are set.

Consent for advertising is handled by Mediavine's IAB TCF consent platform, which is the dialogue you see on your first visit. It records your choice against the industry Transparency and Consent Framework so that every advertising partner in the auction receives it. For visitors in the UK, the EEA and Switzerland, no advertising partner processes personal data before you have chosen. You can change your mind at any time using the "Cookie settings" link in the footer, which reopens that dialogue. Mediavine's privacy policy lists the advertising partners and what each one does. Mediavine acts as our advertising partner and, for the data those adverts involve, as an independent controller alongside the partners in the auction.

Some links on the site may be affiliate links to third-party services (for example, driving schools, learner insurance, theory test products). When an affiliate link is used we earn a commission if you click through and buy. Affiliate links never change which centres are ranked, how the data is calculated, or what the editorial position is. See the dedicated advertising and affiliate disclosure for the current list of partners and how we label them.

Who runs this site

PassRates.uk is operated by Vikas Dulgunde, a London-based software engineer and driving enthusiast (see the about page for the named-author byline and verifiable profiles). For privacy or data-related questions, contact [email protected].

What we never collect directly

PassRates.uk itself does not run any first-party data collection. Specifically, we never ask you for or store on our own systems:

• An account, email address, name, or phone number. There is no sign-up.
• Payment information. The site is free to use.
• Any free-text submission, comment, or form post. The site has no contact form, no comment box, and no user-generated content.
• A newsletter list, mailing list, or remarketing audience.
• Profiles, fingerprints, or behavioural histories built by us.

We are also a publisher of third-party services that may collect data themselves (Google Analytics 4, Microsoft Clarity, Grow by Mediavine). For EEA/UK/Swiss visitors, those services are gated on the consent banner. What they collect is governed by each provider's own privacy policy (linked in "Third-party services we use" below). Even when accepted, we do not receive a copy of personally identifying data from those providers, only aggregate dashboards.

What data we do collect

Standard server access logs. Like any website, our web server records the basic HTTP request information needed to serve the page and protect against abuse: the requesting IP address, the requested URL, the user agent string (browser type), the referer header, the response status code, and the timestamp. These logs are retained for up to 30 days for security and debugging purposes (rate-limiting, attack detection, error triage), then rotated and discarded.

Local storage on your device. The interactive map sets a single boolean flag (pr-stats-introduced-v1) on your device the first time you visit, so that the brief sidebar tutorial does not repeat on return visits. This flag never leaves your device and is not associated with any identifier. You can clear it at any time via your browser's site-data settings.

Service worker (PWA). If you choose to install PassRates.uk as a Progressive Web App, your browser caches a small set of static assets locally (icons, manifest) so the app works offline and loads faster on subsequent visits. This is handled by your browser; no information is sent to us.

Cookies and consent

PassRates.uk does not set any first-party tracking cookies of its own. The site does not have user accounts, sessions, or payments, so there are no authentication cookies or session cookies.

Analytics consent (Google Analytics 4 and Microsoft Clarity) is taken from the same Mediavine consent dialogue as advertising, so there is one place to decide and one place to change your mind. Google Analytics is enabled when you allow storage on your device. Microsoft Clarity needs that and the separate "measure content performance" purpose, which you can refuse on the dialogue's detailed screen while still allowing basic analytics. Your choice is stored on your device and applies until you change it from the footer link. Before you choose, or if you decline, our Consent Mode v2 default of "denied" for analytics storage stays in place and only anonymous cookieless pings are sent.

Advertising consent for visitors from the EEA, the UK, and Switzerland is handled by Mediavine, which provides an IAB TCF consent management platform. This is the dialogue you see on your first visit, and it governs every advertising partner in the auction: none of them processes personal data before you have chosen. The footer "Cookie settings" link reopens it.

If you accept, the following providers begin collecting under their own privacy policies:

• Google Analytics 4 (Google Ireland Ltd / Google LLC) sets _ga + _ga_* cookies to count unique visitors and measure page-level interactions. IP anonymisation is on (anonymize_ip: true). Google Signals is turned off, so visits are not joined with data Google holds from your signed-in Google account and no cross-device profile is built.
• Microsoft Clarity (Microsoft Corporation) records anonymised session heatmaps and replays for product- improvement diagnostics. Clarity masks text and form inputs by default, so the replays show layout and interaction patterns rather than any content you type. Clarity loads only if you allow both storage on your device and the "measure content performance" purpose in the consent dialogue. Until then no clarity.ms script is loaded and no _clck or _clsk cookies are set. We never grant Clarity advertising storage, so MUID, Microsoft's cross-site advertising identifier, is not set at all. Microsoft processes this data in the United States. Withdrawing consent from the footer link stops the recording and clears the Clarity cookies we can reach. Clarity's default text and input masking is active throughout.
• Mediavine handles display advertising and consent. Where you have consented, the advertising partners bidding for the space may set cookies to cap how often you see an advert and to measure whether it worked, under the consent recorded by Mediavine's IAB TCF platform. Where you have not, ads are chosen from the page content alone and no advertising cookies are set.

If you reject, no advertising creatives or cookies are served via Mediavine. Microsoft Clarity is not loaded at all unless you allow both storage and content-performance measurement. Google Analytics uses Consent Mode v2 with cookieless pings: the gtag.js script loads, but with all storage categories marked "denied", so Google receives an anonymous page-load signal (no _ga cookie, no client ID, no profile, no cross-page linking). This lets us see aggregate traffic numbers to make product decisions, without putting an identifier on your terminal equipment. Google's Consent Mode v2 documentation has the full specification of what cookieless pings contain.

You can change your mind at any time via the "Cookie settings" link in the footer, which re-opens our cookie consent banner. Visitors outside EEA/UK/Switzerland (where the banner is not shown) can manage cookies via their browser settings.

Third-party services we use

A small number of third-party assets are loaded directly by your browser when you view the site. Their providers may, in line with their own privacy policies, log standard request metadata (your IP, user agent, referer):

• OpenStreetMap / CARTO basemap tiles, supply the map background. Their terms apply when you load tiles. See OpenStreetMap copyright and CARTO legal.
• postcodes.io and a map routing service support the best-centre tool: a postcode you enter is sent to postcodes.io to find its location, and your chosen location is sent to a routing service (built on OpenStreetMap data) to estimate drive distance. These requests carry the postcode or location you provide plus standard request metadata.
• Google Analytics 4 (only if you accept analytics cookies). Run by Google Ireland Limited under the UK GDPR + DPF framework. See Google Privacy Policy and GA4 data practices.
• Microsoft Clarity (only if you allow storage and content-performance measurement). Run by Microsoft Corporation, which processes the data in the United States. See Microsoft Privacy Statement and Clarity cookie list.
• Mediavine (display advertising and consent management, live since 11 August 2026). Ads are sold by real-time auction in your browser. Where you have consented, the advertising partners in that auction may set cookies to cap how often you see an advert and to measure whether it worked; where you have not, ads are chosen from the page content alone and no advertising cookies are set. See Mediavine privacy policy.
• Sentry (Functional Software Inc, dba Sentry). Error tracking only, classified as "strictly necessary" under UK PECR because it captures bugs in the service you just used. No cookies, no session replay, no PII. Init is deferred to requestIdleCallback so it has no effect on initial page performance.
• Hosting provider, the site runs on a cloud server which sees the same standard server logs described above.

We do not embed any social media widgets, comment systems, chat widgets, or video players. Advertising is handled by Grow by Mediavine (gated on consent); we do not add additional ad networks, header bidders, or third-party trackers beyond what is listed above.

Affiliate links and commercial relationships

Some links on PassRates.uk may be affiliate links. An affiliate link sends a tagged URL to a third-party service (a driving school, learner-insurance provider, theory test product, or similar). If you click it and buy from that provider, we receive a small commission at no extra cost to you.

We follow the UK Advertising Standards Authority CAP Code and the Competition and Markets Authority guidance on transparent monetised content. In practice that means:

• Affiliate links are labelled inline (for example, with a small "Ad", "affiliate", or "partner" tag near the link).
• Commission rates and recommendation order are decided independently of any commercial relationship. Affiliate status does not move a centre up a ranking or change a guide's editorial conclusion.
• We do not collect personal data via affiliate links. The third-party site you click through to has its own privacy policy, which applies once you leave PassRates.uk.
• The current list of affiliate partners (where any are active) is published on the disclosure page.

The site also carries sponsored placements and collaborations with driving schools and other UK driving services, labelled "Sponsored" or "Partner" in line with ASA rules. A sponsorship never involves passing your personal data to the sponsor, and it never changes the rankings or the data.

Data sources

All driving test pass rate data is sourced from the public DVSA quarterly statistical release on gov.uk, published under the Open Government Licence v3.0. None of that data is personal: it is aggregate test-centre statistics, not records about individual candidates.

Your rights (UK GDPR / EU GDPR / CCPA)

PassRates.uk does not directly collect or store personal information about visitors, so there is no first-party account, email list, or customer record to access, correct, port, or erase on our side. If you believe we hold any personal data about you (for example, you think your IP address has been retained beyond our 30-day server log window), you can contact [email protected] and we will investigate and respond promptly.

For data collected by the third-party services we use (Google Analytics, Microsoft Clarity, Grow by Mediavine), the right of access, rectification, and erasure should be exercised directly with the provider. Each provider's privacy policy linked above describes how to submit such a request. You can also block or revoke their use at source by withdrawing consent on the cookie banner (footer link "Cookie settings").

UK and EU residents have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) or their local supervisory authority.

California residents have additional rights under the CCPA. We confirm that we do not sell or share personal information for cross-context behavioural advertising.

Children

PassRates.uk is intended for a general adult audience (UK driving test candidates are typically 17+). The site does not knowingly collect any data from children under 13.

Changes to this policy

If this policy ever changes (for example, if we add a feature that introduces a new third-party dependency), the new version will be published here with an updated "Last updated" date. Material changes will also be flagged at the top of this page for at least 30 days.

Contact

Privacy or data-protection questions: [email protected].

General questions about the site: [email protected].